NEWS

Translated By DeepL

Sox Chase Away the Darkness of the Wiz Corona Era! OUPS™ are definitely the way to go this summer!

The rainy season has finally arrived in Kanto. The season is heading straight toward summer. T-shirts and shorts are indispensable fashion items from now on, but they are not enough. So, if you pay attention to socks, which you usually tend to skimp on, your coordination will be upgraded by a notch or two.

We would like to introduce you to a new project that just started this year.OUPS™.The brand name is "Socks". Many of you may not be familiar with this brand, but this is an up-and-coming Japanese brand that focuses on socks and other miscellaneous accessories. I'm so happy! I'm happy! I love it! they are trying to create products that make people excited when they pick them up.

The theme of the Spring/Summer 2020 collection, the first season, is "Japanese Chinese! Don't underestimate it as a joke or a pun. Let me quickly explain some of the representative socks.

Gyoza siu socks ¥1,200+TAX each

First of all, a pair of shoes boldly labeled with "gyoza" and "shioumai," which are representative of Chinese food. The pattern is a "thunder pattern," which is said to be a historic design used in ancient China to ward off evil. The right leg is a gyoza (dumpling) and the left leg is a siu-mai (Chinese dumpling).

Happiness Embroidery Socks ¥1,600+tax each

Second, you see the Chinese characters for "blessing" and "blessing. In fact, there is a meaning to this as well. In China, the Chinese characters for "upside down" and "coming" are written as "falling" and "coming," respectively. Since the two are pronounced the same, it is said that "倒福" = "到福" and that writing it upside down is considered good luck. The other "囍" is called "double happiness," meaning two joys coming together or joy on top of joy, commonly known as "囍" (double happiness)! These two are the Chinese way of making people happy.

UPS socks ¥1,200+TAX each

Lastly, a pair of pastel-colored shoes with "天啊" emblazoned on them. We wondered if there was a deeper meaning to this character, but we were told that it was the Chinese character for the brand name "UPS. I felt somewhat let down, but the fact that the characters look so cool is quite impressive.

This is truly a new kind of skater sock that breaks the rules of the sock world. It is sure to be an item that will drive away the dark atmosphere of the With Corona era.

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