Sophisticated Scandinavian design. New colors are now available for Jacob Jensen's classic wristwatches.

A leading Scandinavian designer's own eponymous watch brandJACOB JENSENHe is known internationally for his minimalist, neat product designs. His minimalistic and neat product designs are so internationally recognized that they are instantly recognizable as his work.

The brand's standard series "NEW" has now been joined by new colors. The lineup includes four colors: black, silver, gray, and navy.

NEW each ¥28,000+TAX

Since its release in 1995, this model has evolved through three design changes. The characteristic vertical indentation running down the face adds a sense of sharpness to the design, and the streamlined form, which looks as if the strap and case have been joined together, creates an atmosphere of refinement.

NEW ¥29,000+TAX

The indexes are simple, using only numerals. The second hand is colored differently from the dial to add an accent.

In addition, while previously only silicon rubber straps were used, the new stainless steel mesh has been adopted to give the watch a more luxurious finish.

Embodying a progressive and minimalist design philosophy, the "NEW" series is now available at the brand's directly managed stores and official online store.