A must-see for club music lovers. A collaborative pop-up store between Technics and Wave will be held.

In recent years, analog records have been slowly regaining popularity among the younger generation. Last year, the record storeWAVEhas been revived on the first floor of Shibuya Parco, and the appeal of vinyl records is spreading to a generation that has not been exposed to them before.

Japan's largest analog record pressing company for analog records, "Toyo KaseiThe store has been the topic of much discussion, including a collaboration with the "Almond Milk" and the sale of original canned coffee using almond milk in a vending machine. As its next attempt, it is planning to launch a "PanasonicAudio brand developed byTechnicsThe pop-up store will be held at "Shibuya Parco 2F BRIDGE" for 12 days from June 24 (Wed) to July 5 (Sun).

The reason why vinyl records, which were generally regarded as an endangered species, still exist today is because of the club DJs who used vinyl records every night. Technics is a brand that has long been a part of club culture around the world, having developed the famous SL-1200 series of turntables, which are used in clubs around the world and are a must-have for DJs. Last year, the company introduced its first new DJ turntable in 11 years, the SL-1200 MK7,Official InstagramThe company is once again attracting attention from a new generation with the recent launch of

Wave, on the other hand, was a record store that opened in Roppongi and led the music culture of the 1980s and 1990s. Although the Roppongi store was later regrettably closed, it was relaunched in 2017 as a new project led by Takeshi Osumi and Yuichi Yoshii. Last year, the store was revived on the first floor of Shibuya Parco, as you may have heard.

To commemorate the pop-up store held by the two companies that have developed such music culture, collaborative items will also be available this time. The pop-up store, WAVE Shibuya PARCO store, and WAVEONLINE STOREThe tickets will be on sale at three locations.

WAVE × Technics T-SHIRT ¥6,500+TAX

WAVE × Technics L/S T-SHIRT ¥8,000+TAX

WAVE × Technics JET CAP ¥8,000+TAX

WAVE × Technics iPhone CASE ¥3,000+TAX

WAVE × Technics SLIPMAT ¥4,800+TAX

The collaborative items feature graphics from both "Technics" and "Wave," both of which have been transmitting new culture in the same era. In addition to apparel items such as T-shirts and caps, the lineup includes a slipmat to be placed on a turntable, and five other items that are typical of the collaboration between the two companies. We have a feeling that all of these items will be very popular.

In addition, to commemorate this collaboration, a video by onnacodomo, an active VJ and filmmaker, is available on Youtube. Check it out before you go and immerse yourself in the world.