Sanei Corporation, a trading company specializing in household goods that has been in business for over 70 years, is developing a project based on the concept of being "more environmentally friendly.Our EARTH ProjectThe company is a member of the "Sustainable Fashion" movement, which is now an integral part of fashion. This is an initiative to protect our planet and future generations by providing and selling brands, materials, and services that meet the "sustainable" concept, which has become an indispensable element of fashion.
And now, as part of this project, we have newly started handling three brands that have not yet arrived in Japan. First, please take a look at the interesting lineup.
The first is AIRPAQ, a German company that creates bagpacks from unneeded car airbags and seatbelts. The industrial-inspired product design is the result of upcycling, in which the shapes of waste materials are utilized as they are. One of the charms of this method is that each product is unique.
air pack
GOT BAG" is another bag brand based in Germany. GOT BAG" is a German-based bag brand that develops items using marine plastic, of which approximately 9 million tons are discarded every year.
GOT bag
Pure Waste is a Finnish apparel brand that uses only cotton scraps from the garment manufacturing process. Because waste is reused, fabrics do not need to be dyed and water is not wasted. In addition, 901 TP10T of the energy used in the factory comes from wind power generation.
Pure Waste
The three brands will be on sale at Ginza Loft from June 27 (Sat). In addition, "Pure Waste" recycled cotton T-shirts with "GO FOR SUSTAINABILITY" printed on them and eco-bags are available only at the store.
In addition, to spread the content of our activities to as many people as possible,Project Sitehas also been opened. Please check it out as well, as it introduces in detail our efforts to care for the global environment.
We can contribute to the earth by changing one product or material at a time. The "Our EARTH Project" will launch its official e-commerce site in mid-July, and is also planning to offer a service to print original designs on sustainable T-shirts and eco bags.
