NEWS

Translated By DeepL

Gucci's new normal . A collection that is thoroughly environmentally friendly is unveiled.

Backpack with three military-like front pockets .

Technology is advancing at a tremendous pace, and we now have access to everything without a time lag. While our lives are becoming more and more convenient, there are some problems that we have turned our eyes away from. For example, what happens to the countless goods that are produced if they are not consumed? Efforts have begun to consciously focus on these issues, which until now have not been made public.

Presented here are.Gucci.Gucci Off The Grid" of the "Gucci Off The Grid".

This is a new collection born from Gucci Circular Lines, a sustainable initiative by Gucci. The collection is characterized by its active use of recycled, organic, and bio-based materials, including ECONYL®, a yarn made from fishing nets, carpets, and nylon waste from the manufacturing process.

To give you a little more detail, the parts and details of the clothes are also carefully selected. Chrome-free tanned leather, organic cotton and recycled polyester linings, lead-free recycled brass, and accessories made from recycled plastic are all used, while solvent-free adhesives are used in the manufacturing process and scraps of fabric are recycled.

Furthermore, we looked to minimize greenhouse gas emissions in all processes, from material procurement to manufacturing, production, distribution, and sales.

In addition to Gucci's signature bags, shoes, and other accessories, the collection also includes a lineup of clothing. The items are decorated with the brand's unique GG pattern and have a somewhat retro mood, making them perfect for everyday use. The collection is available in black, orange, and yellow, but blue is available only in Japan.

A pouch with a shoulder strap for a short outing.

. 2-way bag with shoulder strap and handle.

A belt bag appropriate for casual outfits.

Tote bag for business occasions .

High-cut sneakers based on the Gucci Tennis 1977, the brand's most iconic shoe.



The three items above are a jacket, bag, and sneakers in Japan-only colors. The bright colors are eye-catching.

This one will go on sale on Tuesday, June 30. In the apparel industry, sustainable efforts are becoming a must, but this collection is a project that goes a step or two beyond that. Of course, not only the manufacturers, but also the consumers who select the products are required to have such a mindset. We cannot replace everything, but it is important to have such an awareness, even if only a little.

INFORMATION

Gucci Japan Client Services

Phone: 0120-99-2177
www.gucci.com

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