The fashion industry has been hit hard by the worldwide outbreak of the coronavirus. In an effort to break out of this situation, a number of brands and stores are launching various campaigns.
Select store that released "DESIGNERS MASK COLLECTION" on June 1, reinterpreting the now-essential mask as a part of fashion.MIDWESTis one such example.
And now, the second edition of this series is already available. A total of 10 brands have cooperated to create a lineup of masks brimming with individuality.
unrealage
This is a mask by "ANREALAGE" using fabrics used for MA-1 and other items. The patchwork design of fabrics of different sizes, colors, and shapes is impressive. The inside is equipped with a high-performance filter, so it can be used over and over again by replacing it with a commercially available one. By the way, it is also hand-washable.
Muller of yoshiokubo" has created a minimalist yet luxurious finish by using a simple white mask with a gold plate bearing the brand's logo.
Diet Butcher Slim Skin
DIET BUTCHER SLIM SKIN" has a beautiful design with butterflies and roses printed on it that does not look like a mask. The ear laces are made of shoelace and can be hung around the neck, so you will be freed from the problem of where to store the mask when you take it off.
discovery (e.g. new talent)
DISCOVERED" is equipped with a zip in the center of the mask. In addition to ensuring ventilation, it is also a great feature that allows light eating and drinking while wearing the mask.
ponty
This mask is decorated with an original print by PONTI. The cotton tape cord can be adjusted in length by moving the attached beads.
Although it is impossible to introduce all of them here, the lineup also includes masks that are unique to each brand and have never been seen before.
The collection will be available in stores from July 1 to 8 (Wed.), and will also be available at the official online store from July 10 (Fri.).
Midwest
Address: 1-6-1 Jinnan, Shibuya-ku, Tokyo
Phone: 03-5428-3171
Open: 12:00 - 20:00 (Mon - Sat), 11:00 - 19:00 (Sun & Holidays)
Official online site