NEWS

Translated By DeepL

ASICS has created shoes based on the "Heritage" of four women. They are a beautiful pair of shoes that seem to shine a light into an otherwise pure world.

The word "heritage" is often associated with "legacy," but if you look it up in the dictionary, it means "status," "position," or "character," and in this day and age of LGBTQ and harassment, it's a word that can't be easily passed off.

ASICS (ASICS)The four new models released under the "Her Heritage" theme in the sports style category of the "K" brand are women's shoes that express the lives of four women. Focusing on two sets of parents and their children, each pair's backgrounds, personalities, and relationships are incorporated into the shoes.

Designer, photographer and writer Ava is now an icon in the fashion industry. She attributes this to the support of her aggressive and creative mother.

The first two pairs are by Ava Niroui and her mother, Meredish Niroui.

JAPAN S PF White×Pure/Gold ¥8,500+TAX

Based on the long-selling "FABRE JAPAN S" model, which first appeared in 1981 and was loved by many basketball players, this model has been updated for town use. The low-cut JAPAN S has been converted to a platform sole. The casually placed gold color sublimates the classic thick-soled court silhouette into a modern version.

GEL-NANDI White×White ¥10,000+TAX

This is a reissue of the original, which was introduced as a trail shoe in 2000. The upper construction, with its many layers and durability, is visually interesting. This fashionable pair is a fusion of trail and utility, and fits in nicely with the street fashion trend.

Kristen was born in Korea and immigrated to the United States. Her mother raised her to respect her daughter's identity and creativity, and she is now a chef and writer in her own right.

The next two pairs are by Kristen Kish and her mother, Judy Kish.

GEL-QUANTUM 360 6 White x Pure/Gold ¥16,000+TAX

This lifestyle shoe features gel around the sole for enhanced cushioning of the entire foot. Thanks to the traction construction that reinforces the midfoot portion of the midsole, the rigidity of this area, which is prone to torsion during exercise, is increased, and footwork stability is also enhanced. In addition, the soft upper pursues a lightweight comfort. Recommended for active scenes as well as town use.

GEL-TARTHER 180 White×White ¥12,000+TAX

This hybrid model is based on the upper of the TARTHER SONIC ZERO, which appeared in 1998, and combines the GEL-QUANTUM 180 5 sole. Gel is loaded from the heel of the sole to the lateral midfoot for enhanced cushioning. The original open upper design has been updated to city specifications.

The shoes are all white and gold in color, expressing the beauty and strength of women. The original logo in written letters is also modestly placed and accented. It is pleasant to see that we have landed on the stylish without pandering to the feminine.

Already on sale at stores that carry them. Men's sizes are also available, but they are already sold out one after another. We recommend you to check it out as soon as possible.

Please see the final message from Mr. Ava and Kristen.

"I use what's around me in the community. That makes me, me as my inspiration. That makes me, me as my inspiration.

"Heritage is whatever you define yourself yo be and what makes you."-Kristen Kish

INFORMATION

ASICS Japan K.K. Customer Service Center

Phone: 0120-068-806
ASICS Official Website

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