The sneaker industry today is a mix of low-tech and high-tech, heritage and the latest technology, and EYTYS has released a pair of sneakers that seem to capture the best of both worlds.
The name is "FUGU". A fusion of low-tech vintage running spikes and sharp 70's supercars, it is a unique sneaker that is hard to describe in one word.
¥32,350+TAX
The newly developed rubber outsole and the distinctive spike-like design that seems to bulge out horizontally just make a great impact.
The upper also consists of a combination of nylon and suede with a rough vintage look.
Incidentally, the visuals posted at the top are hyper-realistic oil paintings in the spirit of mid-century advertising. The art direction in this area is also very sharp.
Kou C., available in blue, black, and white, from July 8 (Wed.) at "Eighty's" stores,Official Siteand will be available at select stores worldwide.