Compared to the past, fashion has been democratized, and now anyone can obtain good quality, inexpensive clothing. In such an era, what does it mean for a brand to spend a great deal of money and effort to make clothes?
One answer to this difficult question is provided by a domestic brand launched in the fall/winter of 2019[Marty and Sons].It is.
Designer Daiki Matsumura, who previously worked for "tim.", creates clothes with "something that appeals to the senses". This creation that delves into the unseen is what sets it apart from other brands, and is the reason why it has already garnered attention in its third season of debut.
And now the lookbook for the Fall/Winter 2020 collection has arrived. The three themes of the collection are cashmere, army, and jackets. Before explaining the theme, let's take a look at the lookbook to get a sense of the essence of the brand.
This 100% cashmere cardigan is characterized by its shaggy texture. The feel of the soft, high-quality fabric can be clearly seen and felt even on the screen. The way the fur is produced differs from item to item, and the fact that no two pieces are alike makes this one-of-a-kind item irresistible to those who love clothes.
Mock-neck knit made of high-twisted yarn crossed with Shetland wool yarn and Japanese paper yarn. Inspired by military wear, the ribs on the sleeves are long enough to allow the thumb to be exposed. It is also possible to adjust the length to your liking by folding them back. Also, the attention to detail is unwavering, such as the different nuances of the fabric knitting in various parts.
The jacket and trousers set-up features fabric woven with hemp and linen yarns and cashmere yarns. . While it has a classic feel, it also peeks out with a warm, rustic look.
The rounded lapels and dropped shoulders are exquisitely subtractive, and even a set-up that is too much on the shoulder can be worn in everyday life without hesitation.
This jacket, on the other hand, is packed with traditional tailoring details such as double tailoring, wide peaked lapels, and shoulder pads. . It is precisely because the fundamentals are firmly in place that playfulness comes to the fore. This breadth of creations is one of the charms of Marty and Sons.
Other items in the lineup include a coat also inspired by military wear, a work-inspired denim jacket and pants set-up, and a glen check suit reminiscent of an English gentleman.
Each item has a certain atmosphere backed by designs, materials, and silhouettes that are the result of repeated research and pursuit. Marty and Sons' unique style is the reason why it attracts the hearts and minds of fashion lovers. Marty and Sons is truly a brand by clothes lovers for clothes lovers.
