In today's society, where consumption is undergoing a major transformation, the role of fashion is also changing. What can be communicated through a single product, rather than simply being worn as a garment? Sustainability is something we hear a lot about these days, and I think it will be important to create products that users can relate to and are enlightened by.
Launched last yearBeta post.is a brand whose concept is to "stimulate the viewer's thinking. This time, we would like to introduce a visual of the new season's look of Beta Post. Take a good look at the materials and details. You will notice something new.
The jacket and bag, which look like cardboard, are made of a mixture of Tyvek and pleated leather.
A seemingly simple tailored jacket is reinforced with gummed tape on the reverse side. No, no, that is how it is designed.
Realistic worker style is achieved by sewing a towel to the collar of the shirt.
This apparel line was launched in earnest this season, but the quality is so high that it is hard to believe that this is the first season. By setting a concept for every item, a world view unique to "Beta Post" is being developed.
Knitted by WHOLEGARMENT, the knit is integrated with gloves that resemble military hands.
Beta Post" was inspired by things we use without thinking, such as cardboard, towels, and duct tape. It is a keen reminder of the importance of having flexible ideas.
