Since you can't climb Mt. Fuji, think about it. Take a new step forward with this campaign by Columbia.

Fuji is one of Japan's most famous peaks. Straddling Shizuoka and Yamanashi and standing at 3,776 meters above sea level, it is, needless to say, the highest peak in Japan. This single conical and beautiful peak is loved by many people around the world as a symbol of Japan. Fuji, but in 2020 it will not be accessible due to the prevention of the spread of the new coronavirus.

In the midst of all this, outdoor manufacturer [Joon]...COLUMBIAFuji World Heritage National Council is running the "Mt. Fuji Summer Vacation Challenge Campaign 2020," an online SNS campaign for people to enjoy and think about Mt.

Fuji-related challenge on your own social networking site (Instagram/Twitter) with the hashtag "# Fuji Summer Vacation Challenge" will receive an original trash bag "Arigatoyama Zero Trash Pouch". In addition, anyone who completes that challenge will receive a Columbia "I've made it to the top!" They will receive a tenugui (hand towel).

Both will be selected by lottery, but the special design only for this campaign is very attractive. Fuji, but why not use this campaign as an opportunity to start moving toward a new challenge?