NEWS

Translated By DeepL

A chance encounter between two of the most prominent representatives of the old and the new in the eyeglass world. ARAOKA GOGANE and AYAME have created sunglasses that embody the new and old.

The rainy season will soon be over and summer will be in full swing . As the rainy season will soon be over and summer will be in full swing, you may want to buy a new pair of sunglasses. The same old safe ones are fine, but how about a change of pace this summer and a fresh start?

This time, we would like to introduce "Araoka Eyeglasses" founded in April 1940 in Kanda, Tokyo, and the eyewear brandAyame!Sunglasses by the tag team of

The former celebrates its 80th anniversary this year, and the latter the 10th anniversary of the brand's founding, and this anniversary model was created to celebrate both milestones.

¥38,000+TAX

The model used as a base was "NEWOLD," a masterpiece that symbolizes the brand concept of "renewal from the past" of "Ayame. The most distinctive feature of this model is the lens shape, which was created by the designer Yu Imaizumi through trial and error using hand-drawn lines.

In order to accentuate the shape of the beads, clear frames and colored lenses were used for this model, which was originally intended to be eyeglasses. By making it a sunglass model, the ball shape clearly emerges, creating a beautiful contrasting design.

The lenses are from OMG, the only manufacturer of colored glass eyeglass lenses in Japan. . This provides clear vision with minimal distortion.

The lens color called "NEUTURAL DENSITY GRAY" is similar to the light-reducing lenses used by professional photographers when they want to reduce the amount of light. By reducing only the amount of light while maintaining the three principles of light (red, green, and blue) in good balance, it is possible to see natural colors. This is exactly what O.M.G., which also manufactures filters for cameras, is capable of.

The collaboration model, which is the result of a chance encounter between the two representatives of the old and new world of eyeglasses, will go on sale on July 26 (Sun.). They will be available at "ayame optical store" and "blink base".

INFORMATION

ayame optical store

Address: 102, Harajuku New Sky Heights Annex, 3-52-5 Sendagaya, Shibuya-ku, Tokyo
Phone: 03-6812-9119
Hours: 11:00-20:00
Official Site

Blink Base

Address: 1F, 3-5-16 Kita-Aoyama, Minato-ku, Tokyo
Phone: 03-3401-2835
Hours: 12:00~20:00
Official Site

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