NEWS

Translated By DeepL

A new laundry detergent that is both healthy for the body and the environment is now available from Dead Cool. It will debut at that store in Miyashita Park.

A clean fragrance brand from Los Angeles, U.S.A., launched in 2016 with the policy of "NO WATER.DEDCOOL〉.

All items are 100% biodegradable, and many of you may not yet be familiar with this brand of body and environmentally friendly perfumes, which just landed in April.

DeadCool" is still a company with only a few stores in Japan that carry its products, but the long-awaited new product will be available at Firsthand, a new concept store that will open in Miyashita Park in Shibuya on July 28 (Tue.), ahead of other stores. Firsthand will begin selling laundry detergent before other stores.

Created from a sustainable philosophy, this laundry detergent is 100% biodegradable with patented natural antioxidants.

Formulated for use by vegans, it is less harsh on clothes and washes so softly that no fabric softener is needed. Since it does not require fabric softener, we are happy to be able to use less stuff.

This environmentally friendly laundry detergent container is made of aluminum and is recyclable. The unusual design of the container, which at a quick glance does not look like a detergent, looks surprisingly good in an interior.

From left to right DEDTERGENT No.01 TAUNT, DEDTERGENT No.05 SPRING each [946ml]¥5,200+TAX

The two types are "DEDTERGENT No. 01" with bergamont, vanilla, and amber, and "DEDTERGENT No. 05 SPRING" with spring-like citrus with moss and bergamont. 1/2 cap used per wash will provide for about 60 washes.

Laundry inevitably pollutes the earth. Wouldn't it be great if we could ease the pain of the earth a little in our daily lives?

INFORMATION

DEDCOOL

Brand's official website

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