Puma and Windansea collaborate for the first time! Sustainable manufacturing is no longer a stranger to us.

Collaboration collections by sports brands and designers have been released every season. One of the pioneers of this collaboration was PUMA and Jil Sander in 1998. The combination of different industries, which was novel at the time, was accepted with surprise, and PUMA continued to actively collaborate with top brands such as MAISON MIHARA YASUHIRO and Alexander McQueen. Alexander McQueen, and other prestigious brands.

PUMA is preparing a special collaboration for this season. The partner is WIND AND SEA, led by Takashi Kumagai. First, take a look at the mode-inspired look shot on the beach at Rancho Palos Verdes in Los Angeles.

The design accents are the SEA logo and the Jumping Puma. Both trademarks are printed on the fresh off-white body with reflector specification. The subtlety of the design is also a neat touch.

The theme of this collection is "RETRO UTILITERIAN AND SPACE WORLD. All materials used are environmentally friendly organic cotton. In addition, to reduce water consumption, Puma developed the "Bye Dye" production method. This involves making items from undyed natural fibers without the use of dyes or bleach. We can't help but take our hats off to a manufacturing process that combines design and sustainability.

The lineup includes T-shirts, long T-shirts, hoodies, and shorts. These are eco-friendly items, brought down to creamy colors. If you enjoy fashion in a sustainable way, you will want to add these to your handbags.