The intersection of past and future cultures! The world's first adidas Originals flagship store was born with the latest concept.

A popular brand familiar with the trefoil logoadidas OriginalsThe first adidas Originals Flagship Store in the world. The world's first adidas Originals flagship store, adidas Originals Flagship Store Shinjuku, has opened with the latest concept "THE COLLECTION.

The store is positioned as a "cultural crossroads," collaborating with creators who represent Tokyo's ongoing culture to create a space that combines the past and the future in the adidas style. In particular, on the third floor, archived collections and gadgets are exhibited along with the latest collaborative collection of "adidas Originals," further enhancing the mood of the store.

In addition, a giant 3D installation "ZX Torsion" will be exhibited on the first floor in the future. The installation is made of 100% recycled materials from recycled plastic bottles, which is a reflection of the sustainable stance that adidas has been taking in recent years.

At the time of opening, the store offers 280 footwear items, 300 apparel items, and 100 accessories in abundance. Let's take a quick look inside the store.

The first floor is a men's floor featuring men's footwear and apparel. Tokyo-based painter Yudai Nishi's designs include a new interpretation of the Adidas trefoil logo.

The second floor is women's. On the floor, there is a display of works by Ayako Otake, an artist active both in Japan and abroad. In the window area, three types of works by renowned ceramic artist Takahiro Koga, who also created the masks for Tokyo Ghoul, are on display.

The third floor is a communication space and lounge space. The communication space is equipped with a ping-pong table directed by "HUMANMADE®" led by NIGO®. The space will also be used as a workshop space, and events will be held regularly.

Meanwhile, in the lounge space, works symbolizing the store by Keiichi Tanaami, a graphic designer who has been developing unique art since the 1960s, are on display. Works created for Adidas and the 50th anniversary sculpture of the "SUPERSTAR" are on display.

To celebrate the store's opening, a limited number of limited-edition T-shirts with an original design by painter Yudai Nishi printed on the back will be available for purchase.

Now, customers who purchase items in the store, including shoes, for 8,000 yen or more without tax will receive a deodorant spray, and those who purchase items for 10,000 yen or more without tax will receive a waterproof/anti-stain spray on a first-come, first-served basis.

The latest model "ZX 2K BOOST," which follows the ZX series of running shoes made popular by adidas in the 1980s and is scheduled to go on sale on August 21 (Friday), is now available for pre-sale.

adidas Originals Official Twitter, ,adidas Tokyo InstagramWe will be releasing video interviews with collaborating artists Keiichi Tanaami, Takahiro Koga, and Yudai Nishi in the coming months. Please look forward to this opportunity to see these artists in action, which is not often seen on video.