Tokyo-based J-League club ".FC Tokyo, a store that is a leader in Tokyo's sneaker culture.ATMOS, a football brand born in the United Kingdom.Umbro〉.
For the first time, the three parties will join hands to release the "Tokyo" Pack, a special collaboration that aims to fuse street and sports under the theme of Tokyo, on Saturday, August 8, 2012.
The two models to be released this time are sneakers and T-shirts. Both are available in two colors.
The collaboration between the three companies, which is quite unusual, was made possible by the "mixi" entertainment business brand, "mixi".XFALG (XFALG). from the newly created project "XFLAG LAB" (XFLAG LAB).
The company's goal is to create new attractions and value through collaborations with external partners in games, sports, animation, and other areas of the company's development. This collaboration is the first step in this process.
FC Tokyo × atmos × umbro BUMPY X ¥15,000+TAX each
Umbro" is currently under contract with "FC Tokyo" to produce their uniforms. The sneakers are based on Umbro's latest "BUMPY X" model and incorporate the design of FC Tokyo's new uniforms, which were redesigned this year.
These high-tech sneakers are a true fusion of street and sports, with a stripe pattern derived from the uniform, a three-dimensional print of the latitude and longitude of Shibuya, where they are based, and embroidered "Tokyo" on the heel. It is a pair that you can feel the fusion of street and sports.
FC Tokyo × atmos × umbro "Tokyo" Tee ¥4,500+TAX each
The T-shirts also feature the same stripes as the sneakers. The key word "Tokyo" is used in the box design in a mosaic style.
Sold at XFLAG STORE SHIBUYA and "atmos" stores except some stores, Atmos" Official Online ShopIt is.
For more information about the two detailed designs and this attempt toSpecial site for "X-Flag Labs"Please check the following links. The item is sure to be a hotly contested item, so don't forget to prepare your hearts and minds now.
FC Tokyo × atmos × umbro "Tokyo" Pack
Release date: Saturday, August 8
Release stores: XFLAG STORE SHIBUYA, atmos each store (, ) except some stores, atmos Official Online Shop
Inquiry:XFLAG STORE Contact