Subverting the image of fine jewelry. We pick up Louis Vuitton's new collection that is suitable for street casual wear. | news

Always in the spotlight in the fashion worldLOUIS VUITTONThe two men's brands are Nicolas Ghesquière, who heads the women's line, and Virgil Abloh, who heads the men's. The two designers are Nicolas Ghesquière, who heads the women's line, and Virgil Abloh, who heads the men's line. While their approaches to design may differ, they share a common thread: creativity that overturns the image of luxury. Their every move is being watched with great interest, as they are the future of the big maisons.

The newest addition to the Maison is Francesca Amfitheatroff, who was appointed Artistic Director of the Watch and Fine Jewelry Department in 2018.

After studying at St. Martin's College of Art and Design in London, she began her career as a designer after her jewelry exhibited at the White Cube art gallery in London caught the attention of the gallery's officials.

From 2013 to 2005, he served as design director of Tiffany & Co., where he introduced a series of fresh accessories that broke away from the norm, and his name became known in the fashion world.

The LV Volt is a fine jewelry collection by Amfitheatroff.

The feature of this piece is an innovative design focusing on the Maison's initials "L" and "V." The two letters of the alphabet are attached to each other, separated, and intertwined. The two alphabets are attached, detached, and intertwined, and the intricate forms are not only beautiful, but also have a somewhat industrial feel.

Another notable point is that it can be used by both men and women. With the diversification of fashion values, the "LV Volt" may be said to be a new form of fine jewelry that has never existed before.

The Louis Vuitton bag will be on sale at the Hankyu Umeda main store from August 12 (Wed) to 25 (Tue), and will be available at the Matsuya Ginza store, Omotesando store, Maison Osaka Midosuji, Yokohama Takashimaya store, Seibu Ikebukuro store and Matsuzakaya Nagoya store from August 14 (Fri), and will be available at other stores in Japan from September 18 (Fri). Other stores in Japan will also begin handling the product on September 18 (Fri.).

Rings, bracelets, and necklaces that you will want to wear not only on special occasions, but also for everyday use. Amfitéatroff is going to change Louis Vuitton's fine jewelry.