Levi's" 501 is the origin of all jeans. The details, materials, and colors have been improved over the years, and each era has its own unique style, making the vintage version a rare and coveted item that sets itself apart from the current model.
The vintage clothing store DoLuKE will be releasing European-made "501s" from the 1990s, which are known for their vintage-like texture.
Levi's" has the image of being "made in the USA," but in the 70s and 80s, the use of dyes, which was the key to vertical fading, was banned in the United States. This change in specification is one of the reasons why the 80's is the reference point for whether or not a garment is vintage.
On the other hand, in Europe, the dye could be used continuously after the 80's, so there are some pieces that show a vivid color fading just like vintage. In addition to the small number of pieces, the story of how Levi's, originally an American brand, was produced in Europe is also very exciting.
Such a precious item will go on sale in stores and at "Finam's" from 12:00 pm on August 10 (Mon.). The color will be hard-to-find black, and the price will start at 9,800 yen.
