Among the countless masterpieces of fashion that shine, the summer staple is theLACOSTE.Polo shirt. Originally created as sportswear, the item has now gained a firm position in the street casual scene. It is loved by a wide range of people regardless of age or sex.
Do you know why Lacoste's emblem is an alligator?
Back in 1927, René Lacoste, the founder of the brand and a tennis player, competed in the Davis Cup, an inter-country tournament held in Boston, USA. A reporter for the Boston Evening Transcript, who watched the match, wrote "Alligator" to describe his tenacious play that would not let go once it had taken hold. René took a liking to the nickname and adopted it for the brand's emblem. Although it is now a well-known mark, there is a surprising story behind its birth.
What we present here is a collaboration connected with Boston, the place of Rene Lacoste's memories. These sneakers are the result of a collaboration with "Concepts," a leading local boutique.
¥18,000+TAX
Concepts" has an interesting and unique selection of sports and street brands, along with well-known luxury brands, and currently has stores in New York, Dubai, and Shanghai. Riding the wave of the sneaker boom, the brand is expanding its influence around the world.
The base pair for this collaboration is the "STORM 96," a redesign of Lacoste's first running shoe, which was released in 1996. The "alligator" on the side has been replaced with a rainbow-colored reflective patch, and a Velcro tag with both names is placed on the tongue. Four tags are included at the end of the zipper-attached shoe tongue, and the unique specification allows you to replace the tags with your favorite ones.
STORM 96" was chosen because "Concepts" was launched in 1996. Although not shown in the photo, the special packaging is also a highlight, with the design incorporating the pages of the Boston Evening Transcript, in which René Lacoste appears.
The sneakers are limited to 650 pairs worldwide. The collaboration also includes other items such as T-shirts, hoodies, shorts, and caps. In Japan, the Lacoste online store will begin selling the collection on August 14. Lacoste, which has been active in the street scene for the past few years, has created an unexpected model.
