A guidepost for the fashion industry in the post-Corona era. The World After Mode," the first book by Hirofumi Kurino, United Arrows.

The fashion industry has been hit hard by the recent Corona disaster. Now that people are restricted from going out and interacting with others, fashion is generally considered unnecessary.

What role can clothing play in such an environment? Hirofumi Kurino, one of the founders of UNITED ARROWS, presents an answer to this question in his first book, "The World After Mode.

Because to wear is to live. Because to wear clothes is to confirm the self, to recognize others, to deepen mutual communication, and to promote understanding. Because wearing clothes is a matter of human dignity.
(Excerpt of text)

Social trends determine the direction of fashion," says Kurino. True to his words, this book, consisting of five chapters, describes the changes in society as seen from the perspective of fashion.

The book is an autobiographical account of his encounters with clothing, his work at United Arrows, and his thoughts on great designers, interwoven with sociological elements such as the uniqueness of Japanese fashion and reflections on the post-pandemic era, and shows the path that the fashion industry should take in the future.

The World After Mode" is filled with Mr. Kurino's love for fashion, which has been at the forefront of the industry for many years. It is no exaggeration to say that this book is a must-read not only for those in the industry, but also for fans of "United Arrows" and those who love clothes.