A 20-year friendship comes to fruition here. Richardson x Hysteric Glamour collaboration collection.

Collaborations are everywhere today. The purpose is to create a buzz, increase brand awareness, attract new customers, and so on.

Of course, fashion is a business, so it is perfectly legitimate to say that we team up because of the benefits. However, in such a situation, if there is a team-up that is born out of pure friendship, it would be even more meaningful.

Richardson, a culture magazine , and Nobuhiko Kitamura[HYSTERIC GLAMOURhave brought their long-standing friendship to fruition in the form of a collaborative collection. . Let's take a look at the items in the lineup at a glance.

Fist Fucker T-Shirt ¥11,000+TAX

Junkie's Baddy Powder T-Shirt ¥11,000+TAX

Fist Fucker Long Sleeve ¥15,000+TAX

Fist Fucker Hoodie ¥33,000+TAX

Junkie's Baddy Powder Hoodie ¥33,000+TAX

This time, two graphics from the "Hysteric Glamour" archives, "Junkie's Buddy Powder" and "Rocker," are featured and boldly printed on T-shirts, long sleeves, and hoodies.

The design is filled with playful touches such as an English caption that describes the rock 'n' roller mentality, the phone number of Hysteric Glamour's headquarters, and the phrase "KICK IT OUT" to convey a message.

On the occasion of the launch, Andrew Richardson, the creator of "Richardson," had the following to say about his relationship with "Hysteric Glamour" and Nobuhiko Kitamura

I first met NOBU (Nobuhiko Kitamura) during my first visit to Tokyo in 1991, when radical graphic T-shirts had been popular among young people in London since the late 1980s, and I often saw them around town. I learned at that time that he had created those T-shirts. His brand, "Hysteric Glamour," was the beginning of my exposure to Tokyo street culture. When I started Richardson Magazine in 1998, Hysteric Glamour was the first to advertise in the magazine. We have continued to collaborate regularly since then. We have continued to collaborate regularly since then.

The collaborative items, the result of a friendship that has lasted more than 20 years, will go on sale at Richardson Tokyo and the official online store of "Hysteric Glamour" on September 12 (Sat).