Experimental and artistic. Craig Green, who has designed avant-garde clothing that overturns the concept of "real clothes" and has quickly become a leader in the British fashion scene, has welcomed the American authentic athletic brand CHAMPION for a capsule collection. Craig Green, who has quickly become a leader in the British fashion scene, has welcomed the American authentic athletic brand CHAMPION to the brand's capsule collection.
In designing this collection, Craig Green focused on the archives of Champion's college uniforms. The familiar college logo and colors are rearranged in the "Craig Green" style. The collection expresses the core belief of "community" that both brands share.
The items offered are sportswear such as hoodies, half-zip sweatshirts, and T-shirts. . Not only in terms of design, but also in terms of comfort and functionality.
Incidentally, the key visual you see was created by Amy Gwatkin, a friend of Craig Green. The design on the back of this collection was reproduced on a mechanical set, and the art piece was shot on a school field in England.
. How an avant-garde British mode brand cooked up an American classic brand. If you are interested, please visit Champion Brand House Shibuya Tokyo. You will surely be able to see the new "Champion.
Haynes Brands Japan Customer Center
Phone: 0120-456-042
www.hanesbrandsinc.jp/champion/c/c20/
Special Site
www.hanesbrandsinc.jp/champion/e/eC-Craig