The beginning of a new voyage that overturns 84 years of history. Fred, a prestigious French jeweler, has teamed up with a fashion label that he had to meet.

[Claire] FRED.is a fashion label[Clot] [Clot].This is the first time in Fred's history that he has collaborated with a clothing brand. This is the first time in Fred's history that he has teamed up with a clothing brand. The collection will be unveiled at Rakuten Fashion Week Tokyo on Friday, October 16.

For those who don't know, Clot is a Hong Kong-based label founded by Edison Chan and Kevin Poon in 2003. The label has collaborated with such luminaries as Nike, Fragment Design, Sacai, Stussy, and Bizbim, and is now an indispensable part of the street scene.

At first glance, the combination of a street brand and a prestigious, long-established jewelry company representing France may seem odd. Foreshadowed was "Force 10," which was launched in June of this year and created a buzz.

The "Force 10" bracelet. The stainless steel buckle was released exclusively online in June this year and has been attracting attention. The cable is colored in the image of the Greek flag. Buckle ¥113,000+TAX, Cable ¥37,000+TAX

This "Force 10" bracelet is a combination of a K18 white gold buckle and two strands of cables. The calm atmosphere is unbearable. Buckle ¥275,000+TAX, Cable ¥58,000+TAX

This 18k white gold ring has a shackle motif. Luxurious piece with four diamonds on the hinge. ¥365,000+tax

Created in 1966, the Force 10 is a masterpiece that has its roots in a bracelet made by the founder's eldest son, a European sailing champion, for his beloved wife. It is inspired by the shackles and cables of a yacht.

The newest addition to the Force 10 lineup, which has used K18 yellow gold and diamonds sparingly, is stainless steel. The solid newcomer blended in with T-shirts and denim.

In other words, this collaboration was a move to broaden the appeal of "Force 10," which has expanded in style and scene.

Commenting on the collaboration, Valerie Samuel, Vice President and Artistic Director, said

The artistic vision of Clot, rooted in the streets, is in fact a perfect match with the personality of my grandfather, the founder, and the identity of the Maison. It was a natural meeting point."

The lineup includes 10 items in six different styles, including T-shirts and hoodies. The design of "Force 10" is incorporated into the graphics, with the brand's respective colors of navy and red, and is based on advertising visuals from the 1950s and 1960s, blended with 90s hip-hop.

This sweatshirt has an impressive graphic printed on the front. If you look closely, you can see a series of Fred's iconic buckles that form a necklace. The back of the sweatshirt is embroidered with a logo indicating the collaboration between "Clot" and "Fred. Each ¥42,000+tax

This hoodie features a buckle graphic on the chest. The hood ties are made of cables used in "Force 10". It has a unique sheen and provides a subtle accent. The cuffs are printed with a logo created especially for this collaboration. ¥88,000+TAX

This coach jacket is made of water-repellent material and uses the same cables as "Force 10" for the side slits. The color of the eyelets is changed to add a playful touch to this basic item. ¥68,000+TAX