We live in an age when anyone can become a media outlet and anyone can transmit information. Influence is indicated by the number of followers on social networking sites.
The fashion world is no exception, with influencers creating a buzz in the industry. One of them is Taisei Kanayama, who has more than 200,000 followers on social networking services and even directs videos and conducts brand PR workshops for companies. Digital natives are amazing.
The brand he directs has now been launched. The name of the brand isSUBLATIONS〉.
Mr. Kanayama is in charge of total direction, and Mr. Taiki Nakamura, who has experience with domestic designer brands and designs live costumes, is in charge of design.
Mr. Kanayama catches the mood and trends of "now and the future" and fuses them with Mr. Nakamura's "knowledge. There are no ornate decorations, but the atmosphere of the clothes is elegance itself.
Instead of developing apparel for the spring/summer and fall/winter seasons as in the past, "SUBLATIONS" will launch a few styles every two to three months. The brand will not carry any inventory, but will only sell items made to order via the website. This time, a small capsule collection will consist of one set-up suit and two shirts.
Present,This sitePre-orders are now being accepted at
Especially in the men's realm, there are not many such approaches. I am looking forward to seeing what kind of growth curve the brand will draw. Please stay tuned for more information.
