The first runway show in Fred's history. The rumored "collaboration" was unveiled at Rakuten Fashion Week Tokyo.

France's leading jewelerFRED.is an up-and-coming fashion label[Clot] [Clot].I collaborated withas previously reportedThis is the first time in Fred's history that a fashion show has been held to showcase collaborative items. This time, we would like to report on the first fashion show held in the history of "Fred" to showcase the collaboration items.

In the early afternoon of the fifth day of Rakuten Fashion Week Tokyo, which kicked off on October 12, the Fred x Clot collection was unveiled at Space O, an event venue in Omotesando Hills.

After a skateboarding movie played on the huge screen at the venue, the show started. The outfits centering on the collaboration items were truly a breath of fresh air from the street. The rough and casual incorporation of "Fred" jewelry was also impressive and gave a sense of the brand's new values. ©JFWO

In a word, the show was the perfection of luxury street fashion. The models in hoodies and T-shirts strutted about in a lighthearted manner, and it was more aptly described as "street" than "runway. Thanks to the stoic styling, the essence of the luxury street was clearly visible in the Fred's jewelry.

Fred" created a collaborative visual and movie for the event, which will go down in history. Mendy Sekiguchi, a member of EXILE and GENERATIONS, was chosen as the featured dancer. The aggressive movie, which mixes Mendee's specialty, the Los Angeles origin dance of Krumping, with BMX riding, is well worth a watch.Rakuten FashionYou can see it at

Mendy's aggressive dancing under a cloudless blue sky, synchronized with the movements of skateboarders and BMX riders, was impressive. Fred's jewelry and collaboration items fit in well with the scene.

Mendy looked great in the collaboration items. The graphic of the buckle decorating his chest was sharply linked to the dynamic body of Mr. Sekiguchi.

The six items created for this project include a coach jacket, hoodie, sweatshirt, T-shirt, beanie, and cap. The iconic "Force 10" design of "Fred" is incorporated into the graphics, with navy and red as the brand's respective colors.Only "Rakuten Fashion" is available.

It was a first for apparel, a first for fashion shows, and a first for anything else, but the collaboration was like watching a match or a play between a pair of dancers who work well together. Valerie Samuel, vice president and artistic director, said that "Clot" had a very close identity to ours, and she was right.

Text_Kei Takegawa