Add new value to a pair of shoes that have been sitting on the shelf. Red Wing's upcycled pop-up at Daikanyama Tsutaya.

Maintenance is indispensable in watching items age for a lifetime. In today's fashion scene, where the issue of waste has come to the fore, taking care of items is also a sustainable act.

If you want to make your leather shoes and boots last for a long time, you can start on Tuesday, November 17.Daikanyama TsutayaThe event will be held atRED WINGYou may discover something new at the pop-up store of "Shoe Care". Under the theme of "sustainable," a wide range of shoe care products will be available to nurture your own unique pair of shoes.

The lineup includes a complete set of maintenance goods such as leather cream, oil, and laces. Even scratches and wrinkles on the uppers will be transformed into a tasteful texture by taking good care of them.

In addition, there will also be accessories that reflect the Red Wing worldview. Although we tend to focus first on boots because of their high quality, in fact, the quality of accessories is as good as that of shoes. We hope you will visit the event and experience the strong attention to detail and traditional craftsmanship that goes into each and every item.