POKER FACE" is an eyewear store that opened its first store in Shibuya, Tokyo in 1990. The theme they have set for their 30th anniversary is "going back to the origin".
The material featured this time is celluloid, which used to be the mainstream material for eyeglasses. Known as the oldest plastic, it is made from cotton or pulp, making it suitable for eyeglass frames that directly touch the face.
However, its hardness makes it difficult to process, and it is also very time-consuming to polish to a glossy finish. For these reasons, acetate has emerged and is now in the shadows.
By adopting celluloid, the collection will go back to the basics and breathe new life into existing products. Four brands, EYEVAN, AYAME, BOSTON CLUB, and FOUR NINES (999.9), have been invited to participate, and their representative products will appear wearing celluloid.
Ivan x Poker Face ¥35,200 in TAX
Introduced first is "Webb," a representative model of "Ivan. The rounded boslington frames are highly versatile and can be worn in any style.
The attention to detail in the caulking decorative hinge on the front and the temple cores with patterns inspired by classic car parts are also points that cannot be overlooked.
As is typical of Ivan, whose concept is "glasses that can be worn," the finished product is easy to incorporate into fashion.
Ayame × Poker Face ¥38,500 in TAX
From comes the classic "KORO" sunglasses that can be enjoyed by all genders. The combination of Boslington frames and colored lenses is both intelligent and playful.
As the name "KORO" suggests, the frame is edgeless, giving it a cute, colonized look. The minimalist design, which eliminates any decorative studs, is also a distinctive feature.
It is a valuable item because it is a model that is not currently sold inline.
Boston Club x Poker Face ¥38,500 in TAX
Next is "FISHER" by "Boston Club," a modern interpretation of a silhouette that was trendy in the 1980s. This classic model combines beauty and functionality by adopting a flip-up style.
The front metal part is engraved. The elaborately engraved patterns and the color contrast between black and gold are superb. A piece that skillfully mixes the past with the present has been completed.
Four Nines x Poker Face ¥38,500 in TAX
This modern update of "Four Nines'" NP-61, which gained popularity for its square style, is finished with celluloid for a glossy texture. In contrast to the above three models, the square and slender frame creates a unique presence.
The "inverted R hinge" that absorbs the load when worn, which is a patent of "Four Nines," and the original nose pads designed for Japanese people to wear comfortably, are eye-catching details that support comfortable wearing.
Each model features "CELLULOID" and "30Ltd" engraved on the temple ends to commemorate the 30th anniversary as a symbolic design of this collaboration. The design is also symbolic of the collaboration.
Don't miss out on the exclusives created by Celluloid and four other brands, available from December 4 (Friday).
