Carry heated cigarettes with Inro ⁉︎ The unusual tag team by world-renowned designer and tobacco industry revolutionary, GLO, is avant-garde and up-cycled.

Focusing on sustainability is the standard nowadays. I believe that putting it into action will become the standard in the coming era.

One example of this is a project recently announced by BAT (British American Tobacco), one of the world's four major cigarette manufacturers, in which BAT Group's heated electronic cigarette brand "glo" and world-renowned fashion designer Gareth Pugh have teamed up to launch "REFASHIONED," a collection utilizing upcycled materials. and global fashion designer Gareth Pugh have teamed up to launch "REFASHIONED," a collection that utilizes upcycled materials.

Gareth Pugh: British-born fashion designer who founded the creative studio HARD+SHINY in 2018. He is active in a wide range of fields, not only in fashion but also in film and stage design.

Pew has a strong avant-garde image due to his work on outlandish clubwear and Lady Gaga's wardrobe. When I heard this news, the combination of one of the industry's most up-and-coming designers and the inorganic product of heated cigarettes seemed surprising, but the finished product is of a quality that will knock you to your knees.

The lineup includes a device holder exclusively for the glo hyper and an original handbag in enameled leather. The edgy design, inspired by London nightclubs, is both sexy and rugged, just like Pew.

glo hyper device holder
The latest leather cutting technology is used to express the ancient Japanese inro.

handbag
Chains and tassels add a luxurious touch.

These materials are made from clothes that would normally be thrown away. By giving new life to clothing that has fulfilled its purpose, we have revitalized it as an upcycled product that is pleasing to the user and the earth.

Sustainability is the future of the fashion industry and it shapes the world we live in every day. It was an honor and an exciting experience for me to have the opportunity to push the boundaries of materials that were once thought to be difficult to recycle, and to create pieces that are beautiful enough to make you look twice, but that can also make a positive difference for the planet," said Pugh.

The bags he designed can be purchased through an online auction until Thursday, December 31. The profits will contribute to the development of a sustainable fashion industry. We are also holding a present campaign for device holders at the same time,InstagramPlease join us from

REFASHIONED" sublimates materials that have lost their needs into high-end products. It will further accelerate sustainable manufacturing in the tobacco and apparel industries.

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