NEWS

Translated By DeepL

The texture and softness are truly made in heaven. The finest towels are enjoyed with the eyes and skin.

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HOEK, a select store in Omotesando, carries a wide range of products, from anonymous industrial products to handmade products full of warmth, regardless of country or age.

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Towel brand with excellent texture and absorbency at the same store.Little BODCOA pop-up event will be held to introduce the new color "moonlight indigo" from LITTLE SUNSHINE and LITTLE BOKKO. The lineup includes Little Bocco's pile towels and gauze towels, and Little Sunshine's pile towels. Incidentally, the brand's pajamas were recommended by an actress on TV. If you are interested in this brand, search for "Little Bocco Actress.

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Indigo dyeing, or indigo dyeing, is generally referred to as "asagi," "hanada," "indigo," and "navy blue," in order from lightest to darkest. The new color "moonlight indigo" is lighter than indigo and darker than asagi, and was created in the image of "blue blue". Incidentally, "blue" is also written as "hanada" and is also called "hana-iro" (flower color).

three types of indigo (dye)

Little Bocco is a mix of cotton, linen, and bamboo rayon. Little Sunshine" is made of cotton 100%. In addition, there is a difference in the weave between plain weave gauze towels and pile tiles, so even with the same dye, the color of these three types of towels will vary depending on the yarn and weave.

. All of them are shades of color with changes unique to bb.

Little Bocco's pile towels are gentle to the skin and dry quickly. The gauze towels, also by Little Bocco, are gentle on the skin and the more you wash them, the more you can enjoy the changes in the material. Little Sunshine's traditional and heavy-duty pile towels made of 1001 TP10T cotton become more supple as they are used.

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Colors other than the new "moonlight indigo" will also be exhibited.

The large size of the gauze towel is recommended as a scarf for the coming season. Indigo dyeing is expressed in a variety of subtle shades. Please take a look at these chic towels, which are imbued with the Japanese sensibility.

Text_Shinri Kobayashi


HOEK "little" POP UP
Period: Friday, February 10 - Monday, February 20
Address: 406 Suzuki Mansion, 5-12-10 Jingumae, Shibuya-ku, Tokyo
Phone: 03-6805-0146
Hours: 12:00-19:00
Closed: Wednesday

HP:www.hoek.jp
Instagram:hoek_shop
Facebook:www.facebook.com/hoek.jp

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