Millennials and Generation Z are becoming fashion leaders these days. Sneakers are the obvious choice for them.
Looking at the sneaker market, sports brands as well as high-end brands and designer brands are releasing new products one after another. Louis Vuitton, which is introduced here, has also been focusing on this market since Virgil Abloh became the artistic director of the men's collection.
Up close is a new product created with a different design approach. It is the "LV Trainer Upcycling" with an eye toward sustainability.
This is the first sneaker Virgil created for Louis Vuitton, the "LV Trainer". As the name "upcycling" suggests, the LV Trainers left on the market are disassembled, redesigned, and released, and each pair is customized in a shoe atelier in Italy.
The reincarnated sneaker utilizes the sewing threads and cut-out details of the reconstructed design, with brightly colored laces and tie-dye laces on the shoelaces. The heel is embellished with the Up Cycling logo.
The lineup includes five colors, all low-cut models. They are now on sale at Louis Vuitton stores and online.
The apparel industry is in need of sustainable initiatives. By having an influential person such as Virgil communicate this idea, it may spread to young people who love clothes.
LV Trainer upcycling 142,000+tax each
©︎Gregoire Vieille
