"THE PEOPLE MADE FAST FASHION FAST FASHION (= it is the people who made fast fashion fast fashion).
Based on this idea, the fashion brand "KEEVIR" questions the existing system of mass production and OEM of clothing.
This time, NCA, Japan's only airline specializing in cargo, and entrance WORKS, a creative studio led by street photographer Kenta Iriguchi, have teamed up to produce a special lookbook.
With special permission from the NCA, the film was shot in a hangar that is normally off-limits to the public.
Featuring photographers active in the fashion scene will give a new context to the airplane from a cultural perspective.
The concept of "A THIN LINE BETWEEN US" is based on the idea that behind most man-made objects, there are a variety of complex phenomena.
For example, a Boeing 747-8F has approximately 4 million parts. In addition, many people, including mechanics, air traffic controllers, and pilots, are in contact with airplanes day and night for landing and taking off, landing, and security purposes.
So this lookbook focuses on the relationship between the front and back of this artifact.
Pinching" is the embodiment of such a concept. This is a design in which the front and back of a garment are sewn together to add a twist to the silhouette and the bounce of the fabric.
A unique detail that is typical of "KEEVIR", which wants the brand to wear the very idea of the brand itself. The three-dimensional unevenness and distortion are intentionally expressed.
We have completed a lookbook that is not only simply cool, but also reflects the thoughts and concepts behind the manufacturing process. Please take a look and feel the attitude that does not pander to the existing fashion system.
The new products and other looks will be available starting February 19, so check back there.
