le coq sportif" is the oldest sports brand in France. Many of you must be familiar with the brand logo featuring a rooster motif.
Such a brand has teamed up with Jean Andre of Bonjour Tattoo Club, a famous Parisian tattoo store founded in 2018, to create a collaborative shoe.
LCS R1000 x JEAN ANDRE ¥23,000+TAX each
The theme of this collection is "love and death. These opposing themes are expressed in white and black, respectively.
The base model is the LCS R1000, which debuted in 1991 as a model for athletes. The monochromatic body is decorated with pop graphics by Jean, creating a minimalist yet playful finish.
Different materials are used for each part. While ensuring lightweight and breathability, the parts that are vulnerable to damage, such as the toes and heels, are firmly reinforced. The material changes also function as a design feature, as expected.
The upper left leg features his iconic "Bonjour Heart" embroidery. The outsole and insole of the left foot have different designs.
The eye-catching original patch on the shoe tongue is removable, and six different patches are available, making this a unique pair of shoes that can be customized.
While paying respect to the brand's history, we also incorporate avant-garde elements. This collaboration shows Lecoq Sportif's solid stance, which should be called "new and old. In addition to the brand's official website, the shoes are now available at atmos and mita sneakers.
