Looking at the recent trend of sustainable products, many brands seem to use materials that do not harm the global environment or devise new production methods. What we would like to introduce this time is a slightly different approach to sustainability.
."RYE TENDERHave you ever heard of the "MYTHOLOGY" project? This project, which started last October, aims to deliver clothes made from leftover materials such as yarn and fabric that would normally be discarded in the production process.
The second series for spring/summer, which is already on sale, is full of such comfortable items that make you want to stretch out unintentionally.
On chilly days, I like to wear a thick cotton sweater or linen cardigan, and in the height of summer, a polo shirt and half pants. This season, we especially recommend buying a cotton top and bottoms set-up. The plain design and more than 20 colors are available, so you can choose according to your own style.
BEACH POLO ¥10,000
VESEY HALF-ZIP ¥17,000
CHURCH CARDIGAN ¥17,000
WORTH KNIT TEE 7,000
THOMAS CARDIGAN 13,000
MOORE SWEATER 12,000
FULTON SWEATER 13,000
WALKER SHORTS 10,000
ANN TOP 10,000y
READE SWEATER 13,000
MURRAY KNIT POLO 15,000
This season's core materials (residual yarns) are three kinds: high whiteness pesticide-free cotton grown in the highlands of Uzbekistan, cotton linen spun in Italy, and high quality super-long-length cotton from India. By using these materials and changing the knitting method according to the item, a rich expression is created in a simple way.
High quality, high functionality, and affordability. The reason why we are able to achieve both is because we use surplus raw materials and unify the process of distribution. Lightender" may expand the possibilities of clothing from a new point.
RYE TENDER 2nd Project
Release date: February 12 (Friday) - (first phase), mid-March - (second phase)
Location:Rytender's official e-commerce site
Official Instagram
【 Pop-up Shop Outline]
Dates: Monday, March 15 - Sunday, March 21
Time: 12:00 - 20:00 (subject to change)
Venue: 13-5 Daikanyamacho, Shibuya-ku, Tokyo