NEWS

Translated By DeepL

The concept is "Dull Wear". New age icon Tohji launches his new brand Vanilani with DETTO K.

Tohji is a standard-bearer in the world of Japanese rap, and is gradually establishing himself as an icon of the next generation, not only in music, but also in the fashion scene, where his one-of-a-kind style has garnered tremendous support.
The fact that the Berlin-based magazine "032C" ran a special feature on him may indicate the high level of attention he has attracted.

Tohji will launch a new brand "VANILLANI" based on the concept of "dull clothes" with designer DETTO K, who is also involved in "D.TT.K." Tohji is the first Japanese designer to launch such a brand.

First, please take a look at the lookbook. The models include members of the "Mall Boyz," a unit he presides over, as well as others with whom he has close friendships.

The lineup includes five items: a parka, sweatshirt, T-shirt, boxer shorts, and air freshener.

As "dull clothes," the apparel is unisex and one size fits all, so that it can be worn loose regardless of gender. Unique patterns are used so that the individuality of each body type stands out.

The silhouettes are distinctive, so the designs are simple with brand logos, giving the impression of balance. As suggested in the look, baggy pants and dado sneakers are the best way to bring out the charm of the "dull clothes.

Tohji's new song, released in the midst of the Corona disaster, is a loose tune that can be danced to in a room and is in tune with the current times. The "Vanillani" collection also reflects Tohji's faithfulness to his own lifestyle, and will be available for order for one week only starting Wednesday, February 24, with details to be announced on his Instagram account.

INFORMATION

VANILLANI

Official Instagram

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