What fashion can do now: A new type of store produced by sakas PR. It will tour PARCO nationwide.

I would like to introduce the efforts of "sakas PR," which has sincerely thought about what fashion can do in these times and put it into action.

This attempt to go far beyond the concept of PR focuses on nine fashion brands and designers with whom we have PR contracts from a unique perspective.

The pop-up concept store "SHOWROOM" will feature items from each brand's 2021 Spring/Summer collection, and will also exhibit and sell one-of-a-kind items produced exclusively for this project. The pop-up concept shop "SHOWROOM" is currently being held at "Shibuya Parco".

Also on display are three fashion shootings that were dared in connection with the project, as well as artwork created by the designers.

one by one
Photography by Katsuhide Morimoto. Styling by Toshio Takeda from MILD inc.

The Artwork and the words
Ryosuke Kikaku from ADANS

spring in snow.
Photography and film by Genki Nishikawa from MILD inc.

i+1
Photography by Genki Nishikawa from MILD inc. Styling by Shohei Kashima from W.

The image above is an excerpt from "sakas," a limited edition zine that also includes an interview with the designer. In addition to this store, the zine will also be sold at Tsutaya and other bookstores nationwide.

Cover and Back Cover.
Art Direction: Junya Handa Edit: Tatsuya Yamaguchi Publish: Sakas PR
¥1,500+TAX Circulation: 800 copies Formats: A4 Pages: 88p

The content that "Sakas PR" was able to realize because of its close relationship with the brand clearly demonstrates a new form of communication and promotion.

This is a new attempt to take a pure and sincere look at fashion without thinking too hard. It is not easy to declare a state of emergency today, but please visit the site within a reasonable range.

Fashion and art can be effective when we are feeling dark and downcast.

Incidentally, this exhibition will travel to Fukuoka PARCO and Shinsaibashi PARCO after the exhibition ends on March 14.