The first installment is Eminem. ByWear will be taking advance orders for a collection focused on the hip-hop legend.

The D2C market is expected to gain momentum again this year. Last season, an innovative D2C brand debuted as a promising newcomer, offering luxury-like quality at a street brand price point.BYWEAR.It is.

Usually only available in e-commerce, but we are pleased to announce that we will beInsomniac Lion.The first order of the new collection will be taken at the "ESSENTIAL SERIES. The "ESSENTIAL SERIES" focusing on hip-hop legends will be unveiled ahead of others.

The first in the series, this time focusing on Eminem, whose album was released as a surprise last December, is based on archival photos from the 1990s and 2000s, and is sure to be a fan favorite.

The body is made of tough and heavyweight original fabric. It is sewn to vintage specifications and then aged, so you can enjoy the look and feel as if you have been using it for many years right from the moment you bought it.

If a design that has been premiumized in the vintage clothing market has been incorporated into high-end materials, many people's appetites will have been whetted.

On the day of the event, under the glamorous space unique to "Sleepless Play Lion," a musician, music selector, and sound designer who has produced sound for fashion shows and events in Japan and abroad,Setsuya KurotakiThe live streaming by the "RAVE NOiR CREW," led by Mr. Kayo Kato, will also be streamed. This is a rare opportunity to enjoy comfortable music and "byware" items all at once.

In addition, there is another surprise. At the venue, items featuring rappers 2PAC and NAS, who are scheduled to be released in the second phase of the collection, will also be on display. This is a highly anticipated collection that combines the archives of renowned artists with uncompromising craftsmanship. You will need to draw lots in advance to participate in the event, so please be sure tothis way (direction close to the speaker or towards the speaker)Please start at