NEWS

Translated By DeepL

Unique texture and feel. Steven Alan Organic is now available.

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While being a select store's original brand, the items reflecting the atmosphere of the times are attracting attentionSteven Alan.The clothes are basic yet have an elegant mood. The basic yet somehow elegant mood of the clothes is loved by a wide range of fashion lovers.

This season, the brand has introduced "Steven Alan Organic. As the name suggests, this is a series made of organic cotton. It is grown in India, Tanzania, Peru, and the United States under processes that are free of unfair labor. The product lineup includes nine items, including the brand's standard reverse seam shirts, cut and sewn, thermal shirts, duck work-style pants, and caps. The appeal of these products can be said to be their texture, which increases with wear, and their unique feel that cannot be expressed by any other material.

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All "Steven Alan" stores have started selling the organic cotton series. Purchases of this item of 10,000 yen or more including tax will receive a tote bag as a free gift. In addition, a pop-up event to celebrate the launch will be held at "Steven Alan Tokyo" in Shibuya, Tokyo, until March 6 (Mon.). Cotton flowers and yarns are displayed in a corner of the store and in the show window to express the world view of "Steven Alan Organic.

Huinamu" features a special article on the background of the production.If you haven't checked it out yet, why not take this opportunity to feel the creator's thoughts?

Text_Ryo Muramatsu


Stephen Alan
www.stevenalan.jp

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