Enson's pop-up at Isetan, featuring a full lineup of items for the 2021SS.

If you pursue silhouette and comfort, it will lose its visual flair. So you can't tell how good it looks on a smartphone screen.

Full-fledged launch in 2020 FW.ENCENSThe "Pattern Designer" concept is based on cutting that expresses a beautiful silhouette, dimensional balance that realizes stress-free comfort, optimal sewing specifications that take into account the characteristics of the material, and the devising of sewing processes for efficient and effortless mass production...all products are created not from the perspective of a designer, but from that of a pattern maker. We create all of our products from the viewpoint of a pattern maker, not a designer.

Yes, 's clothes do not have a big visual impact. If you don't wear them, you don't know what they look like. Moreover, there are not many stores that carry them. That is why we are announcing a pop-up shop.

The pop-up event will be held in the men's section of Isetan Shinjuku Store, and will feature a wide range of 2021SS items. Many products to keep you cool and beautiful in the hot summer. I can't reveal the names, but I can tell you that the brand's designer team is made up of several famous pattern makers.

When you visit the pop-up, please don't just "pick it up" but rather "roll it up your sleeves".