Clothing may be worn for protection, to express one's character, or to appeal to the opposite sex. The meaning of clothing varies from person to person.
The role of the products of WARDER, a D2C fashion brand launched in 2021, is to be a "partner that enriches people's lives.
First, take a look at the "WARDER KHAKI WORKS" lookbook, which is new for the spring/summer 2009 season, and get a sense of what these words mean.
Cotton polyester drill shirt outer ¥23,100
The word "wardrobe," meaning a wardrobe, is a cross between "warder" and "robe. The word "warder" means a watchman and "robe" means a long, loose-fitting outer garment.
We also pursue sewing that realizes the ideal of "long-lasting products for as many people as possible. We pay thorough attention to the parts that cannot be seen, so that even when the garment is turned inside out, it is still beautiful and pleasant to the touch.
As if to embody Dieter Rams' phrase "Less, but better," the design is simple and elegant, with nothing superfluous removed.
The materials, silhouettes, and details that add functions suited to modern life give the garments a rugged, workwear-like atmosphere.
Cotton polyester drill flared trousers ¥17,600
The fact that it is a D2C brand is also a key point not to be overlooked. By manufacturing and selling the products themselves, without intermediaries, the brands are able to achieve prices that would normally be unthinkable. This form of distribution was born from the desire to provide high-quality products to as many people as possible.
Cotton polyester drill shorts ¥17,600
Sustainability has become an indispensable word in fashion, and recycled materials and revolutionary recycling methods are being created. However, what Warder advocates is to wear one high-quality garment for a long time with attachment.
The elements that make this possible are the above-mentioned trend-neutral design and comfortable sewing that makes you want to pick it up every day. You may not understand the essence of "a partner that enriches your life" until you try on a pair of sleeves.
