A new mobile strap is now available at Yosemite Strap. A special booth has also opened at the Kitamura Photographic Equipment Store in Shinjuku.

Although it is still in its infancy, having been created in 2015, the camera strap made of durable and easy-to-use climbing rope has become a hot topic and is now available at Leica stores around the world.YOSEMITE STRAP".

In recent years, not only for cameras, but also for smartphones have gained popularity for use in everyday life and at festivals. The new [【NEW] YOSEMITE MOBILE STRAP, an updated smartphone strap, will go on sale on Friday, April 9.

【NEW] YOSEMITE MOBILE STRAP ¥7,480 each

The new straps are now available in five colors. From cheerful orange to basic black, there is a lineup to suit every occasion and the wearer's preference. While maintaining the same strength as before, a few changes have been made to make the straps easier to use.

It is the connecting part between the phone and the strap. While the old model was made of stainless steel, the new one uses the "EPM attachment system" and is made of thin and flexible reinforced urethane, making it more resistant to scratches on the phone body.

The change in material may cause some concern about its strength, but rest assured that it is sturdy, with a load capacity of 3 kg. The first stores to carry the product are BEAMS, Freaks Store, Shinjuku Kitamura Photography Studio, and the official online store.

In addition, a special sales booth featuring a full lineup of "Yosemi Test Wraps" opened on the first floor of "Camera no Kitamura" flagship store in Shinjuku Kitamura Photography Studio on April 8 (Thu.). It seems that a variety of straps for cameras and smartphones will be available, so if you are interested, please check them out here!