Arrows' first outdoor label is born. Let's go outside with Coty Beauty & Youth.

Leave the city and go to the land of nature.

With the avoidance of density caused by the Corona disaster and other factors, the camping and outdoor activities boom is in full swing. At such a time, "UNITED ARROWS" finally launched its own outdoor label.

The featured label "koti BEAUTY&YOUTHwill debut on Friday, April 16.

The name "koti," the Finnish word for home, was chosen for this label because a "house that travels" is the future of the home. Based on the aesthetic sense cultivated in the fashion industry, the lineup includes clothes that can travel to and from the city, as well as carefully selected camping gear.

The concept of the label is "Creative Camping Store. It offers a wide selection of carefully selected camping equipment, from high-spec products that pursue functionality and comfort to handcrafted products that enjoy inconvenience.

The items on sale will range from small-lot, rare items produced by garage brands that make high-quality, original gear, to clothing made in collaboration with outdoor brands, cut-and-sewn clothing made from functional materials, original pants, and other items.

The lineup is expected to be immediately popular. It will be available at H-BEAUTY & YOUTH and the UNITED ARROWS online store, as well as at Beauty & Youth UNITED ARROWS stores and pop-up stores.

I think this is a great opportunity to start outdoors with gear.