Synonymous with high quality and high sound, Shure's pop-up events are a perfect mix of art, culture, and music.

SHURE, the world's leading manufacturer of audio equipment, has been delivering high-quality sound to the world for almost a century. The fact that many of the microphones used in the Kohaku Uta Gassen are made by SHURE is a testament to the company's reliability.

Shure is holding a pop-up store at IKEBE SHIBUYA, which opened on March 13, 2021 (Saturday). IKEBE SHIBUYA is the flagship store of Ikebe Gakki Store Co., Ltd. and is a next-generation store for music and musical instruments, which is not only a comprehensive flagship store with musical instrument specialty stores all under one roof, but also a base for entertainment and culture.

The pop-up store will feature a full lineup of Shure products, which are synonymous with high quality and loved by many professional musicians.

In addition, a collaboration with MHAK as MASAHIRO AKUTAGAWA, a painter and artist with deep connections to the Shibuya and Uraharajuku art and culture scene and active in Japan and abroad, will be realized, featuring new works drawn by MHAK and rare archival works. MHAK art showcase will be unveiled at IKESHIBU for the first time.

Two live performances by two artists will also be held today, April 17, ( and ). The event space "IKESHIBU LIVES", which is not seen in conventional music stores, will be fully set up with Shure's products with a large screen in the background.

While music has become more and more accessible through subscriptions and other means, it has become increasingly difficult to experience authentic sound quality. Please come to this event, which embodies the history of high sound quality and high quality that Sure has cultivated.