It was set up by a former charismatic host and a store specializing in white T-shirts. #000T KABUKICHO opened in the middle of Kabukicho.

Siroti (#FFFFFFFT), a specialty store that offers only "white T's," was born in Sendagaya, Tokyo, in 2016. The store, which is full of the owner Takuya Natsume's specialties, quickly became a hot topic of conversation and was featured in various media, including TV and magazines.

Following this, a store called "Kuroti Kabukicho (#000T KABUKICHO)" will open in the middle of Kabukicho, Shinjuku, the most popular entertainment district in Japan. As the name suggests, the T-shirts chosen are all black. We focused on a color that is appropriate for this town, which welcomes all people regardless of gender, age, occupation, or nationality.

In the store, there are dozens of "black T's" from all over the world, regardless of genre, famous or unknown. By looking, touching, and comparing, you can choose the one that suits you best.

What triggered the birth of this store in the first place was Natsume's encounter with the proprietor, Maki Tezuka. For those who do not know, Mr. Tezuka once made a name for himself as a number one charismatic host, and is currently the chairman of the "Smappa! Group," which operates host clubs, bars, restaurants, and beauty shops in Kabukicho. Croti Kabukicho" is a joint venture between the two companies, operated not in the form of a pop-up, but as a permanent storefront.

Takuya Natsume (Owner of #FFFFFFFFFT, a specialty store for plain white T-shirts)

Maki Tezuka (Chairman of "Smappa! Group")

Moreover, the shop will not only sell T-shirts, but will also have a bar "Ikkoku" next door that can be used as a community space, and an art space "Decameron" on the second floor. Fashion, food, and art will be integrated into a trinity, and culture will be disseminated in a different way from that of "Shiroti.

The opening is scheduled for Friday, April 30. The city at night and the "black T", such a perfect combination is hard to find.