Okamoto Reiji also participated! COLOURS BY CHAGOCORO, a campaign to promote diversity through tea, was launched.

The upcoming Saturday, May 22, is the International Day of Biodiversity, an international day established by the United Nations.

For those of you who may be wondering what this is all about, this is a day to commemorate the crisis of biodiversity loss and the importance of preserving it. Diversity here refers to "connectivity. In short, this is a day to appreciate nature and animals that we usually overlook, as well as flowers and insects that grow in parks and along roadsides.

. and here's the thing. On the International Day for Biodiversity, a campaign called "COLOURS BY CHAGOCORO" will be launched to reaffirm the connection between people through the Japanese soul drink, tea.

The project was undertaken by ITO EN's communication mediaCHAGOCORO.. Various creators were invited as guests to share their memories and encounters with people inspired by tea , andOfficial InstagramIt will be posted daily at .

Tadashi Sugiyama, tea farmer

Jun Hirayama, Editor-in-Chief, NEUT Magazine

Sakiko Hirano, food essayist

Fumiko Sakuhara (interior stylist)

The campaign features 35 tea-related people, including tea farmer Tadashi Sugiyama and food essayist Sakiko Hirano . The fact that Okamoto Reiji of Okamoto's is included in this lineup is not to be overlooked. The stories told by each of them will give you a sense of their unique personalities and their diverse lifestyles.

COLOURS BY CHAGOCORO" reminds us of the diversity of flavors, aromas, and colors in tea, and the invisible connections between the maker, wholesaler, brewer, and drinker that go into the making of a cup of tea. Things that are too commonplace to be overlooked are sometimes the most important things in life.