There are many industries that are accelerating through the Corona, and virtual is one of them. Virtual festivals and virtual tours to avoid dense spaces are examples.
Before Corona, the "Virtual Grandmother" played by singer Sachiko Kobayashi caused a stir, and before that, in 2007, "Hatsune Miku" appeared, which can be called the germ of Japan's virtual world.
But in Europe, a little earlier, in 2001, a virtual band was born. A band whose buoyant music caused a stir in the commercial chart music of the early 2000s...now what?
A cynical character in the mold of a band member... yes, "Gorillaz". The band, consisting of singer 2D, bassist Murdoc Niccals, guitarist Noodle, and drummer Russel Hobbs, was recognized by the Guinness Book of World Records as the "Most Successful Virtual Band on Earth," and their awesomeness has spread around the world.
Now, let me preface this by saying that Gorillaz, Inc.Fred PerryThe company has produced apparel items in collaboration with the "K" brand.
The band members' individual personalities are projected onto a variety of items. The classic Fred Perry shirt has bold lines of momentum incorporated into the design, with signature embroidery at the right breast at the point of embroidery.
This series is based on the "crane" motif, which is associated with the band and symbolic of Noodle's roots in Japan. The prints are boldly printed on polo shirts, pique dresses, and pleated tennis dresses that are representative of the Fred Perry brand, and the result is a positive finish that will energize you just by wearing it.
The track jacket and track pants have patches and embroidery such as "OWL" and "CHOOSE PAZUZU" that express the "Gorillaz" world view, while the T-shirt has the band's signature "REJECT FALSE ICONS" phrase printed on it, giving a different and cool The band's signature phrase "REJECT FALSE ICONS" is printed on the T-shirts.
Four types of outerwear are key in the collection. All are produced in Wolverhampton, England.
Three of them are rearranged Harrington jackets: the "Contrast Rib Harrington," made of durable and water-resistant cotton, features a zigzag pattern lining, while the "Palm Print Harrington" features a full-length gorilla hand print. The "Classic Harrington" is made of English cotton corduroy and features a "Gorillaz" palm print on the inside.
One of the jackets is an adaptation of a Fred Perry bomber jacket, made of recycled polyester and lined with a palm print. The bomber jacket is a favorite item of Russell Hobbs, and the words 2D (player one) sit in a video game-style font on the back, as lead singer 2D takes center stage.
In addition to the printed socks, Fred Perry's classic yet modern grip bag features the iconic crane.
A hole in the building of the Kong studio they use just as they were about to go on tour forced the band members to leave the studio temporarily.... Since it would take several weeks to get back to normal, the band members took their instruments, recording equipment, and the Fred Perry collection they were working on with them on the road by wagon.
The story behind the collection is just a setting, but if you imagine a blue story that is typical of the band, you will become more attached to the items. Enjoy shopping in the virtual world while listening to the playlist created by the band members for the collaboration.
Go ahead.this way (direction close to the speaker or towards the speaker)I hope you have a great time in the future!
Fred Perry × Gorillaz
Contact: Fred Perry Shop Tokyo
Address: 5-9-6 Jingumae, Shibuya-ku, Tokyo
Phone number: 03-5778-4930
Fred Perry official website
Fred Perry Official Instagram
Gorillas Official Instagram