NEWS

Translated By DeepL

A.D.S.R.'s new eyewear that gives an anti to industrially produced mass products.

With music culture as its backdrop, the brand offers a selection of edgy eyewear designs.A.D.S.R.〉.

For the first collection of 2021, the company is releasing items focused on industrial music.

Industrial music is a musical genre that emerged in the 1970s that includes electronic, environmental, and noise sounds that seem to be mechanically arranged.

It was developed in an artistic manner, with a serial atmosphere and a submerged individuality and snobbery that was the opposite of the idea of respect for the artist's individuality.

Inspired by the typical phrases and ideas that speak to the genre, the theme for this year's event is "INDUSTRIAL PRODUCTS FOR INDUSTRIAL PEOPLE.

This is the antithesis of "mass-produced industrial products," and embodies the brand's fundamental style of "what can be expressed through eyewear.

This time, seven new models were released, roughly divided into seven categories. Please try to find your own favorite among these unique models for the coming summer.

The model made of acetate material with a low top-bottom width , is designed with a contradictory element of casualness and a rugged, sharp atmosphere inside.
A.D.S.R. REVELL ¥18,000

The linear hexagonal type, fragrant with individuality, is designed to blend easily with the face and can be used in a variety of settings.
A.D.S.R. WELCH ¥18,000

Based on the classic Boston shape, the upper line of the frame is emphasized. The frames come with UV-cut clear lenses, allowing two-way use as sunglasses or eyeglasses.
A.D.S.R. FANNI ¥21,000

A.D.S.R. BLIXA (without bar) ¥20,000

. Square type with a nylol design on the front and upper part of the frame. By using only black metal material for the frames, a slender, industrial texture is expressed. Lenses are available in five colors, including clear, with or without a bridge bar.
A.D.S.R. BLIXA (with bar) ¥21,000

A.D.S.R. BENETT (with bar) ¥21,000

The same specifications as the "BLIXA" model, but with a rounded front frame and a nylol design on the upper part. Lenses are available in five colors, including clear, with or without a bridge bar.
A.D.S.R. BENETT (with bar) ¥21,000

The metal frames are daringly layered with lenses that have a distinctive ball shape, creating a layered design of different materials in the same color system.
a.d.s.r. sandra ¥20,000

A square type with a linear presence. Combining antiqued silver frames with nuanced color lenses that blend well, this neo-classic model has a retro atmosphere with urban elements.
A.D.S.R. GENESIS ¥19,000

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