Caring for the Earth, Spun from Scandinavia. Skagen's new watches with natural beauty are now available in limited quantities.

SKAGEN has been introducing Scandinavian design to the world with its simple and functional wristwatches.

The word "sustainable" has become quite common nowadays, and as a brand from Denmark, an environmentally advanced country, SKAGEN is implementing various measures in consideration of the earth.

Most recently, in April of this year, the company launched "AAREN NATURALS," a collection made of recycled stainless steel, corks, and apple peels.

We are pleased to introduce our new model, "AAREN NATURALS WOOD VENEER," which is made of FSC-certified materials.

SKW6746 ¥18,700

FSC certification indicates that forest management and logging are done in consideration of the environment and local communities. This time, FSC-certified American maple wood veneer is used for the strap, which is soft and surprisingly light to wear.

The surface of the strap is decorated with a laser-etched geometric pattern. Not only is this environmentally friendly, but the design is also playful.

It is interchangeable, so you can customize it according to your mood and styling.

The dial is made of wood, with an impressive wood grain design. On the other hand, to prevent the design from becoming too casual, the bezel is rimmed with recycled stainless steel, which adds a modern look.

The simple design of this watch will add color to your wrist in a variety of everyday situations.

Incidentally, this watch is limited in quantity to 450 pieces worldwide. The high level of environmental awareness of "Skagen" can be seen from their stance of not producing more than necessary.

AAREN NATURALS WOOD VENEER" will be available at Skagen stores and On Time/Move from July 12 (Wed.). AAREN NATURALS WOOD VENEER," which skillfully blends these two elements, will go on sale at directly managed SKAGEN stores and "On Time/Move" from July 12 (Mon.).