NEWS

Translated By DeepL

The landmark is the orange tab! Levi's has reissued a model created in 1969.

OT2

Levi's®.The Orange Tab Collection will be reissued starting Friday, March 24, 2012. This collection was born at the height of the hippie movement, a time when opinions calling for peace and spiritual liberation from the established culture and system were on the rise. Rather than the Red Tab items, which evolved from work clothes, the fashionable Orange Tab items were popular among young people at the time.

OTM

otm2

OTW

ootw1

The Orange Tab collection's design features orange tabs, two more belt loops than usual, and two-needle stitching to avoid selvedges.

The point of this reissue, however, is that it is not a "perfect reproduction" of the 1960s and 1970s designs, but rather an update to make it easier to wear today. The designs are not nostalgic, as was the case about 50 years ago, but rather are geared toward today's youth.

oyf

This collection will go on sale first at Levi's® Store Kobe on March 17 (Fri.) and will be available at Levi's® Store Kobe from March 24 (Fri.).Levi's® Store", "Levis® Online Store", "ZOZOTOWNSold at the "Boutique". Purchases of 10,000 yen or more including tax will also receive an original mug with a 1960s-style illustration.

The model associated with the hippie culture represented by "Summer Of Love" was introduced in the previous issue.articleLevi's®" has reissued a series of these items in conjunction with the Perhaps they are looking beyond the 90's street fashion that is sweeping the fashion world.

Text_HOUYHNHNM


Levi Strauss Japan
Phone: 0120-099-501
levi.com

TOP > NEWS