In recent years, it is estimated that nearly 4 billion new items of clothing are distributed annually in Japan, of which as many as 1/4 are discarded without ever reaching consumers. There are discussions about sustainability and the SDGs in various places, but the flow of time does not stop. It seems that we, the buyers as well as the manufacturers, need to think more seriously about this issue.
While various brands have launched full-fledged initiatives for the future, KENZO has also made its move.
The name of the new project is "Re/KENZO. As you can see from the "Re," which means rebirth, renewal, and respect, this is a collection that is conscious of the currents of the times.
The lineup includes T-shirts and long T-shirts made of jersey material from the brand's leftover stock, which is then cut and converted back to cotton. Please watch the production process on YouTube.
The item is a basic design with a Tiger graphic printed on the chest, which is perfect for everyday use. It is available in two exquisitely nuanced colors, almond green and gray.
Of course, you cannot change all the clothes you own to sustainable ones, but you may try shopping with what I mentioned at the beginning of this article in mind.
This collection is pricey and looks comfortable. If you are looking for a summer piece, why not add it to the list?
