How many clothes do you buy every day? Many brands debut each season, and the choices are growing, but there are not that many clothes that are truly essential and essential to you.
A.PRESSE" is making its debut this season with the evergreen thesis that if you are going to buy something, you should buy something good, something that will last a long time, and something that you will love.
Mr. Kazuma Shigematsu, the representative of "ANTHINGS," who has been involved in the production and sales of brands familiar to HOUYHNHNM's such as "DAIWA PIER39" and "WEEKEND," is in charge of this project.
The Aplesse lineup, directed by Shigematsu, who says, "I dress the same way every day," is all extremely basic, but it is also extremely high quality. . but they are also of extremely high quality.
In addition to Mr. Shigematsu, there are two other skilled designers involved in the project, and the three of them are discussing and exchanging opinions on what to do and how to do it, while making the clothes as if they were being edited.
Brand InstagramThe "Taste of the season" section includes not only seasonal visuals and items, but also a section that introduces the tastes and preferences of the people who do business with the brand. These contents, which are created with consideration of what is useful and beneficial to customers who are interested in the brand, seem to be fundamentally different from the way of thinking of conventional brands.
Attracted by this unique philosophy, HOUYHNHNM interviewed Mr. Shigematsu. This news article is an introduction to the brand, and we will delve deeper into the brand in that article, so please stay tuned.
The first season, by the way, goes on sale today, Saturday, July 17.Instagram. Please find a dealer closer to you and visit them to see the actual product.
